You Lead.
We Handle the Rest.
Association management, event management, communications, and strategic support — built for membership organizations, executive leaders, and mission-driven teams nationwide.
Tonya Updegraff is the founder of In The Event Marketing, LLC — a concierge-style firm providing nonprofit administration, event strategy, and operations support for mission-driven organizations, executive leaders, and membership-based associations nationwide.
With extensive experience in large-scale event planning, membership engagement, board operations, and strategic communications, Tonya brings a rare combination of operational precision and relational warmth to every engagement. She is known for her polished, solutions-oriented approach and her ability to create seamless experiences that elevate organizations and leadership communities.
Tonya currently serves as Forum Administrator for multiple chapters of the International Women's Forum (IWF), overseeing member experience, governance support, programming, digital platforms, and organizational operations.
International Women's Forum (IWF)Operational Partnership, Not Just Planning
Four pillars of support that keep your organization, your board, and your members moving forward.
Association Management
Day-to-day operations, governance support, and member experience — so your board and your members feel supported at every touchpoint.
Event Management
End-to-end planning and on-site execution for conferences, board retreats, and high-stakes gatherings, large or small.
Strategic Communications
Member communications and digital platforms that keep your organization's voice consistent and your community engaged.
Operations & Strategic Support
Budgeting, logistics, vendor relations, and the behind-the-scenes precision that keeps leadership focused on mission, not minutiae.
From Strategy to Impact
Strategy
Understand your mission, your members, and what success looks like.
Planning
Build the roadmap — budgets, timelines, logistics, and the details that hold it together.
Execution
Seamless, on-the-ground delivery, from board meetings to national conferences.
Impact
Measurable outcomes that elevate your organization and your leadership community.
Ready to Lead?
We'll Handle the Rest.
Whether you're planning your next conference or need ongoing operational support for your association, let's talk about what seamless could look like for your organization.